1970s Era Pimpmobiles

19 Sep

A “Pimpmobile” styled 1973 Buick Electra. Chrome Radiator Grill Cap and Opera Windows were a popular styling touch.

One type of car that is seldom seen being restored today are the “pimpmobiles” from the 1970s.   You remember… the customized luxury cars seen running around the boulevards in urban US cities.  These cars were typically styled with thick padded vinyl tops, landau irons, opera windows, chrome radiator grill caps, swan hood ornament, wide whites, curb feelers, TV antennas and plush velour interiors.  Not to be mistaken with a Stutz, Excalibur or some other “neo-classical” car of that same era.  The “pimpmobile” was typically a production Cadillac, Lincoln, Imperial or some other American make car that had been customized by an automotive trim and restyle shop like ASC, Wisco, Dunham Coachworks or by its owner with aftermarket styling ornaments sold out of the JC Whitney Catalog.  The “pimpmobile” era started in the late 1960s with the new car dealers catering to affluent clients who wanted a luxury car that stood out with styling touches hinting back to the classical era of the 1930s.   However, the look and style eventually became popular with urban area gangsters, drug dealers and pimps.  To further popularize the “pimpmobile”, films such as the 1972 movie “Superfly” and the 1973 James Bond film “Live and Let Die”  show cased these cars as the choice of ride for menacing gangsters.    The “pimpmobile” lived on thru the remainder of the 1970s with the auto manufacturers taking some of the eras styling cues and applying them on productions cars such as the 1977 Lincoln Versailles and 1979 Chrysler Fifth Avenue.   Come and take a smooth ride back to the “pimpmobile” era of the 1970s.

“Superfly” El Dorado by Dunham Coachworks

The “Corvorado” featured in the James Bond Movie “Live and Let Die”

A couple of “Pimpmobile” Cadillacs

Custom Pontiac Grand Prix by George Barris Kustoms

ASC Custom Craft 1972 Lincoln Mark IV

Wisco “El Classico” 1972 Cadillac Eldorado

Continental Trunk Kits and Radiator Grill Caps accessories available from US Sunroof Corp’s 1973 catalog.


See the Corvorado in action……


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